About Martin Perry
Martin Perry has been a trusted voice in sports psychology for over two decades, appearing across television, radio, and print on both sides of the Atlantic.
His television work includes live interviews on BBC News 24, documentary features on The Olympic Channel, and appearances on BT Sports, Sky Sports, and Middle East TV.
He has also featured in MTV's reality series Geordie OG as sports psychologist, and delivered a TED-style talk at Google HQ on The Secret World Of Champions.
On radio, Martin contributed to and hosted Writings On The Wall, the BBC Radio 4 documentary on superstition in sport — an award-winning production recognised at both the Al Jazeera World Media Awards and the New York City Radio Awards.
He has also appeared as a guest expert on Russell Brand and Noel Gallagher's Talksport show, and held a long-running monthly column in 442, the UK's best-selling football magazine.
Beyond broadcast, Martin has consulted for some of the world's leading brands — including Adidas, Nike, and EA Sports — and been interviewed by The Times and The New York Sun.
His expertise spans penalty psychology, crowd dynamics, coaching styles, and the mental preparation of elite performers, making him one of the most widely cited sports psychologists in the UK media.
Over two decades. Four continents. One obsession — what separates those who perform from those who don't.
WHAT DRIVES ME
I didn't set out to become a sports psychologist.
I set out to understand something that bothered me — why talented people underperform.
Why training and competition are two completely different worlds for some performers.
That question has driven twenty-four years of work with some of the finest competitors in world sport.
Ready to Begin?
If you'd like support, the first step is to get in touch.